Last Updated: December 13, 2025
1. INTRODUCTION
The Falcons Group, including its affiliated entities Falcons Burger, Falcons Coffee, Falcons Restaurant Group, and Falcons Properties (collectively “The Falcons Group,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”) or interact with our services. By using our Site, you consent to the data practices described in this policy.
2. INFORMATION WE COLLECT
We may collect information about you in various ways, including:
2.1 Personal Information
We may collect personally identifiable information that you voluntarily provide to us when you:
- Submit inquiries or contact forms
- Apply for employment opportunities
- Subscribe to newsletters or marketing communications
- Express interest in franchise opportunities
- Participate in surveys, contests, or promotions
This information may include:
- Name
- Email address
- Telephone number
- Mailing address
- Employment history and resume information
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our Site, we may automatically collect certain information about your device and usage patterns, including:
- IP address and geographic location
- Browser type and version
- Operating system
- Device identifiers
- Pages visited and time spent on pages
- Referring website or application
- Clickstream data and browsing behavior
2.3 Cookies and Tracking Technologies
We use cookies, web beacons, pixel tags, and similar tracking technologies to enhance your experience on our Site, analyze usage patterns, and deliver personalized content. Cookies are small data files stored on your device. You can control cookie preferences through your browser settings, but disabling cookies may limit certain features of our Site.
3. HOW WE USE YOUR INFORMATION
We may use the information we collect for various purposes, including:
- Providing, maintaining, and improving our Site and services
- Responding to your inquiries and fulfilling your requests
- Processing employment applications and recruitment activities
- Communicating with you about franchise opportunities, services, and promotions
- Sending newsletters, marketing materials, and updates (with your consent where required)
- Analyzing Site usage and improving user experience
- Detecting, preventing, and addressing technical issues, fraud, or security concerns
- Complying with legal obligations and enforcing our Terms of Use
- Conducting internal business operations, analytics, and reporting
4. DISCLOSURE OF YOUR INFORMATION
We may share your information in the following circumstances:
4.1 Within The Falcons Group
Information may be shared among our affiliated entities (Falcons Burger, Falcons Coffee, Falcons Restaurant Group, and Falcons Properties) to provide integrated services, support business operations, and improve customer experience across all brands.
4.2 Service Providers and Business Partners
We may share information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, email delivery, marketing assistance, customer service, payment processing, and IT services. These providers are contractually obligated to protect your information and use it only for the purposes for which we disclose it to them.
4.3 Franchise Partners
We may share relevant information with our franchisees and franchise partners operating Checkers & Rally’s, Dunkin’/Baskin Robbins, and TGI Fridays locations within our network for operational, marketing, and customer service purposes.
4.4 Legal Requirements and Protection of Rights
We may disclose your information if required to do so by law or in response to valid requests by public authorities (such as a court or government agency). We may also disclose information to protect and defend our rights or property, prevent fraud, protect the safety of our users or the public, or comply with legal processes.
4.5 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, bankruptcy, or other business transaction, your information may be transferred to the successor entity or third party as part of the transaction.
4.6 With Your Consent
We may share your information for any other purpose with your consent or at your direction.
5. DATA SECURITY
We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption, secure server facilities, access controls, and regular security assessments. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.
6. DATA RETENTION
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable legal requirements.
7. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have certain rights regarding your personal information:
- Access: Request access to the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to certain exceptions)
- Restriction: Request restriction of processing of your information in certain circumstances
- Portability: Request transfer of your information to another organization
- Objection: Object to our processing of your information
- Opt-Out: Opt out of receiving marketing communications from us
To exercise any of these rights, please contact us using the information provided in Section 14. We will respond to your request in accordance with applicable law. Please note that we may need to verify your identity before processing your request.
8. CHILDREN’S PRIVACY
Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that we have inadvertently collected information from a child under 13, we will promptly delete such information from our records. If you believe we have collected information from a child under 13, please contact us immediately.
9. THIRD-PARTY WEBSITES AND SERVICES
Our Site may contain links to third-party websites, applications, or services that are not operated or controlled by The Falcons Group. This Privacy Policy does not apply to such third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
10. DO NOT TRACK SIGNALS
Some web browsers have a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Our Site does not currently respond to Do Not Track signals or similar mechanisms.
11. INTERNATIONAL DATA TRANSFERS
Your information may be transferred to, stored, and processed in the United States or other countries where The Falcons Group or its service providers operate. These countries may have data protection laws that differ from the laws of your country. By using our Site, you consent to the transfer of your information to these countries.
12. STATE-SPECIFIC PRIVACY RIGHTS
12.1 California Residents
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect, the right to delete personal information, the right to opt out of the sale or sharing of personal information, and the right to non-discrimination for exercising your privacy rights. We do not sell your personal information. To exercise your CCPA/CPRA rights, please contact us using the information in Section 14.
12.2 Other State Residents
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights. Please contact us to exercise any applicable rights under your state’s privacy law.
13. CHANGES TO THIS PRIVACY POLICY
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on this Site, and the “Last Updated” date at the top of this policy will be revised. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.
14. CONTACT US
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
The Falcons Group
Privacy Office
Corporate Headquarters
Atlanta, Georgia
United States
We will respond to your inquiry within a reasonable timeframe in accordance with applicable law.
15. CONSENT
By using our Site, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.
